The New Era of Secure Design: How Safety and Security are Key Pillars of Luxury

Presentation by Michael Oh, Founder of Tech Superpowers and TSP Smart Spaces

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Homes today provide more than just comfort and luxury for HNWIs; they also provide a sense of safety and refuge from the outside world with ever-increasing threats. With volatility on the world stage, safety of property and family is now again at the top of the concerns of the luxury clientele. On the digital front, our clients are having to defend themselves from a host of new threats from cyberattacks and hacking.

While security may not be on the list of your services as a designer or builder in the luxury home market, what's clear is that it's one of the top emotional needs of the luxury clientele. And if you're not addressing it, either purposefully or thoughtfully in your designs and services, you could be missing an essential part of what clients are seeking out.

Objectives:

• What real threats are affecting HNWIs and UHNWIs?

• How the landscape and client psychology has changed post-COVID.

• Why security is one of the most powerful emotional responses for our clients.

• What are the tools that designers can integrate security into their designs?

• When the topic of security should enter the conversation.

• How to provide comfort (peace of mind) and security without playing to paranoia and fear.

• Why integrating secure design into your projects creates a "next-level" connection with your clients.

• How addressing security creates new types of revenue streams for service providers.

• What are the signals that a security-conscious client appreciates?